- Performance marketing
- Read time: 25 minutes
We work with you to improve your business by developing a digital strategy informed by thorough research and creativity.
Why you need a digital strategy
A digital strategy is a roadmap to growing your business that identifies opportunities and prioritises marketing activities across different channels.
It helps with planning a new website too – online is the heart of your marketing where your brand has the greatest influence and where you convert users into customers.
It is essential your website is built to support your marketing and its functionality and content is meaningful, relevant and engaging for different customer groups.
Informs an integrated marketing plan
Having a high-level strategy helps ensure marketing activities across channels work together effectively to engage different audiences.
Helps coordinate activity across teams
It’s important everyone working on your brand is on the same hymn sheet working towards the same goals – a strategy helps keep everyone aligned.
What is involved in developing a strategy?
Our strategy process is iterative and we like you to be fully involved in the process through our discovery process and workshops.
The strategy will be developed in line with an understanding of where you are now, your business goals, strength of competition and opportunity.
In our initial phases of discovery our task is to learn everything we can about you and your business, how you operate, the market you operate in, your products and of course your customers.
We dig into the data and analytics to build up a detailed picture of what works and what doesn’t. We take a good look at the competitor landscape and understand the opportunity available.
You are experts in your area; in this workshop our aim is to discover important information about your customers, their habits and touchpoints with your business.
A high-level strategy provides a roadmap for each marketing channel. We create a tailored plan based on learnings from the workshop and audits.
“Strategy for digital marketing is often an iterative cycle based on performance data, but it's best to start with a blueprint. Our process steps through phases of discovery, analysis, and planning.”
Peter Orange - Digital Strategist
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- Performance marketing
- Read time: 9 minutes
Who we work with
We see our clients as mutual partners and make it our business to get under the skin of your business - it's the only way to deliver a growth strategy that will help you scale.