Award winning Best eCommerce platform migration to Shopify
Completed in August, 2019
Equestrian brand R&R Country is now racing past the finish line following Metas award winning Shopify eCommerce migration & multichannel digital strategy.
Following a successful migration to Shopify Plus, Face The Future are now challenging national retailers in terms of organic search visibility, customer sentiment, sales, revenue and conversion rates.
Our client can now really ‘face the future’ with ‘clear skin’ like confidence as their Shopify optimized facelift says goodbye to the old ‘dull and sluggish’ website and a hello to the new ‘brighter, cleaner and clearer’ user-friendly online offering, thus future-proofing both their eCommerce performance and their customers’ advanced skin & healthcare care regimes.
These outstanding project outcomes resonate with Meta’s mission – Growing Shopify Giants from the brands that we partner with. This is the very reason FTF have chosen to work with Meta as their marketing partner & technical Shopify Expert.Visit website
- R&R Country
- Theme design and build
- SEO Migration
A selection of key statistics from this project
- Revenue increase
- Conversion increase
- Sales increase
- Sessions increase
Increase B2C eCommerce traffic, sales and revenue through improving user experience whilst adopting the latest web development techniques. FTF also needed a smooth migration of existing customer data (to support repeat orders / offline orders) as well as SEO to mitigate against any visibility decline.
- To manage a bespoke eCommerce migration from PrestaShop to Shopify including new high performance site design and layout
- To improve site usability, organic search, conversion rates and most importantly, increase sales revenue
- To help the brand stand out in a saturated market with a site re-design focused on enhancing user experience and improved site functionality
How we did it
Our team created a bespoke Shopify Plus website using all of our high performance SEO friendly code.
Tim, Gareth and the team have been exceptional throughout, and the results have already shown the benefit for moving to Shopify Plus. In just 4 weeks since launch we have seen a tremendous increase in revenue.
Mark Till, Face the Future
Full site re-design
Full site re-design retaining existing familiar branding but cleaner look and feel – user journeys based on analysis of Hotjar data.
Custom Shopify filtering
Custom Shopify filtering on product listing pages. Shopify does not offer filtering of PLP’s out-of-the-box. Meta’s smart tagging app has allowed for the introduction of SEO friendly pages based on product attributes that was not possible previously.
Advanced SEO Functionality
To give a competitive advantage for long tail searches, we’ve included overrides via Liquid in combination with collection metafields. We match the selected tag against metafield data and then override key collection data mentioned above as well as images and content spots. This can be uitilised for as many tags as we wish to dynamically set filtered collection content.
Mega Drop Down Navigation
We developed a custom mega drop down navigation that includes selectable images and A-Z of brands. The A-Z brand uses Shopify product vendor functionality to keep the data always up to date, keeping website maintenance low.
News Content Hub
Aggregation of blogs into a single content hub allowing FTF to showcase knowledge & advise consumers.
Custom integration to reinforce trust signals from positive customer reviews and improve conversion rates / visibility in SERPs (organic and paid search) - 6,792 reviews, 96% positive (rated 4.81/5)