1. It's Measurable & Trackable
A big advantage of PPC is that it is both measurable and trackable, making it easy for you to see how well your paid search campaigns are working. Being able to track results allows you to tailor your campaigns so that they achieve the highest rates of Return On Investment.
2. Size of your business or budget doesn't matter
Regardless of the size of your business and your paid search budget, you can control exactly what you spend. You can set how much you want to pay on a daily or monthly basis and that's it, you can spend as little or as much as you like.
PPC advertising allows you to have full flexibility. This is impossible with more traditional methods of advertising as these usually have fixed prices and you have to pay upfront, which is not ideal if you have a low budget - you only pay when someone clicks on your ad.
3. You can be as specific or as general as you want
Whether it's keywords, match type, targeting or schedules you can be as specific or as general you want, there's no rule. As PPC is intent based marketing, you already know people are looking for your products, you just have to find the right combination of keywords and targeting to reach them.
4. Immediate Results
No one likes waiting around for results, which is why PPC is perfect for those who want to see what's going on as soon as possible. PPC starts working immediately and shows you results of your campaign in as little as 24 hours, unlike organic SEO which takes a while as Google has to update and alter rankings.
As well as immediate results, you can also take immediate action if you want to stop any ads. If an ad isn't working, you can simply turn it off. This stops you wasting money on an ad that isn't benefiting you or your business.
5. Supports all other aspects of Digital Marketing (including SEO)
Many online advertising specialists tend to approach SEO and PPC as separate strategies, they may be different in many ways but PPC can actually support all aspects of Digital Marketing, including SEO and social media.
Combining these methods increases the presence of your brand and leads to a more successful search strategy. By integrating the two there are many benefits overall, these include:
- Increase in organic traffic
- Increased paid clicks
- Savings in ad spend
- Increased profits
- Maintaining a brand presence through all appropriate channels